TRANSFORM MEMBER EXPERIENCE WITH Data-driven marketing
Accelerate credit union growth, increase efficiency, and build trust in every transaction
Expertise
We get you like no one else.
With over 15 years of experience and a team of seasoned data-driven marketing professionals and credit union consultants, we specialize in helping credit unions like yours drive growth and engagement through proactive, always-on, quantifiable marketing campaigns.Here's what makes our approach stand out:
Deepen Member Relationships: Increase member engagement by 20-30% with tailored messaging that connects with members at the right moment.
Proactive Decision-Making:Leverage insights into member behavior to anticipate and meet their needs—before they even ask.
Personalized, Real-Time Outreach:Replace irrelevant batch campaigns with precise, trigger-based messages that resonate.
Meet our team
Request a meeting with our Data & AI team to learn more about how our credit union marketing services can benefit you and your team.
Data-Driven Results
We deliver.
We bring the credit union expertise, years of experience, and proven results. Maximize your credit union's potential to deepen member relationships, increase member retention, and drive cross-sell opportunities to see data-driven marketing results.
Increased product adoption
Increased member retention
Enhanced CSAT
Effective. Customized. Competitively priced.
Our capabilities
We are built around you.
From data-driven marketing to advanced analytics, our agile credit union marketing services are designed to meet your unique needs. We build customized teams to support you when and how you need it, ensuring every solution aligns with your goals and growth strategies.
Advanced analytics
We specialize in designing and building scalable data strategies, prioritizing data storage, and accessibility to ensure you have the information you need for informed decision-making, streamlined operations, and sustainable growth.
Data-driven marketing
We leverage your data and industry data to help credit unions identify their most profitable customers, target them with precision using market and credit data, and execute tailored campaigns that drive membership growth and maximize revenue.
Process automation
We deliver process automation solutions that transform industries—streamlining customer experiences, boosting efficiency, and enabling unmatched scalability to meet evolving demands in banking, IT, retail, and more.
Data management
Our sophisticated data analysis techniques help you gain a deeper understanding of your customer’s journey, make informed decisions and gain a competitive edge in the dynamic marketplace.
you deserve the best
Why Prowess?
Prowess brings a unique mix of technical understanding and financial industry insight, empowering credit unions with advanced data-driven marketing solutions to navigate the future. Our holistic approach to data and analytics is designed to simplify complex challenges, reduce costs, and enhance member engagement while maintaining the highest standards in data security.
Specialized expertise
Our team of experienced marketing and analytics consultants brings a wealth of knowledge on credit union data analysis. We understand the challenges and opportunities unique to this sector, allowing us to deliver insights that matter.
Comprehensive analytics solutions
Prowess provides end-to-end marketing analytics solutions designed to meet the diverse needs of credit unions. From member behavior analysis to risk management, our platform empowers credit unions to make data-driven decisions that optimize operations and enhance customer satisfaction.
Data security & compliance
We prioritize the security of your data. Our analytics platform adheres to the highest industry standards, ensuring your credit union’s sensitive information remains confidential and compliant with all applicable regulations. We are committed to safeguarding your data with unwavering integrity and vigilance.
Meet our team
With over 15 years of data-driven marketing experience and deep expertise in the credit union industry, our seasoned data professionals and credit union consultants deliver tailored, competitive solutions to help you stay ahead in this rapidly evolving landscape.
Rahul Nawab
President of Data & AI
Pradeep Sharma
Managing Director
Priyank Shah
Senior Vice President
Industry Invovlement
Prowess in the Press
Becoming ‘Always-On’ in 2025: The 6 Key Steps
December 9th, 2024
Publication: CU Times
This article highlights how credit unions can move beyond traditional calendar-based marketing to an always-on strategy. Learn how leveraging data, automation, and real-time insights enables personalized, timely interactions that deepen relationships, build loyalty, and keep your credit union relevant in a fast-changing world.
Red Carpet Onboarding: Elevating Member Experiences in the AI Era
December 31st, 2024
Publication: CU Insight
This article explores how AI can transform the first 90 days of member onboarding—a critical period for building lifelong loyalty. Discover how hyper-personalized experiences, predictive insights, and tailored interactions can help credit unions reduce member loss, deepen trust, and inspire lasting connections.
REACH24: How to Make Data Right for AI to Drive Deposit Growth
November 9th, 2024
Publication: CU Broadcast
Rahul Nawab, President of Data & AI at Prowess Consulting, discusses how credit unions can leverage AI to drive deposit growth and improve lending by organizing data for efficiency, enhancing member engagement, and strengthening cybersecurity—creating a data-driven strategy for sustained growth.
Before you go...
Request a meeting with our team to learn more about how Prowess' data-driven credit union marketing services can help your credit union achieve similar results.
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